Digital 360 for Salesforce: Connecting Marketing, Commerce and Communities
YourTech20 Webinar Takeaways
Over the past years, we have seen an exponential acceleration of demand for online solutions that bring a customer-centric view to brands. Both SaaS products and integrators have boosted their capabilities to deliver cross-industry solutions that can unify the customer experience. Salesforce Digital 360 was announced at the end of 2020 and adds a crucial piece to the puzzle, bridging the online experience of commerce, communities and marketing with new features and a unique source of services.
Our marketing experts Gianluigi Morselli, Salesforce MarTech Advisory Director for DACH, and Jonathan Zimnoch, Salesforce Marketing Operations Lead, discussed the potential of Marketing inside Digital 360 and the overall Salesforce ecosystem. Their conclusion? Businesses that wish to grow need to execute multi-channel or omni-channel marketing strategy, and such strategy depends on having a 360-degree view of the customer. Digital 360 is a highly versatile platform that enables connecting customer data across numerous touchpoints.
Jonathan: "I would like to quote one of our lead developers who summed up the potential of Salesforce Marketing Cloud and of Merkle. Salesforce Marketing Cloud provides capabilities to automate almost any marketing processes. And when 'almost' is not enough, we extend the platform by building custom functionalities."
Our marketing experts Gianluigi Morselli, Salesforce MarTech Advisory Director for DACH, and Jonathan Zimnoch, Salesforce Marketing Operations Lead, discussed the potential of Marketing inside Digital 360 and the overall Salesforce ecosystem. Their conclusion? Businesses that wish to grow need to execute multi-channel or omni-channel marketing strategy, and such strategy depends on having a 360-degree view of the customer. Digital 360 is a highly versatile platform that enables connecting customer data across numerous touchpoints.
Jonathan: "I would like to quote one of our lead developers who summed up the potential of Salesforce Marketing Cloud and of Merkle. Salesforce Marketing Cloud provides capabilities to automate almost any marketing processes. And when 'almost' is not enough, we extend the platform by building custom functionalities."